A lot of arrangements have to be done to showcase the product. Koto City of Tokyo has a world class convention centre where many business events are organized every year. In these events, some very important commercial programs are also held on this site in which manufacturers exhibit their products. Among the many sessions in the exhibition programme, the product demo session holds a very important place from the transaction point of view. In the buying process, there is a trend of product demo before purchasing the product. Buyer's demonstration requirement is fulfilled by placing these demos either on the buyer's site or the seller's site or the exhibition site. In this case Japanese manufacturer arranges product exhibition at Tokyo Big Sights. For the demonstration session, marketing and sales team brings the products to be sold to company’s booth. Since the products are for the purpose of industrial process, hence due to their large size, they must be transported in trucks. After the products are arranged at the booth, their exhibition begins.

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Disruption of necessary marketing activities leads to problems in the product sales.
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